“London Eye observation wheel, conceived and designed by Marks Barfield Architects, was launched in 2000 and quickly became a significant landmark. The Eye has won over 85 awards for its tourism contributions, outstanding architectural design, and engineering achievements until the completion of a 245-meter (804 ft) observation deck on the 72nd floor of another building, and the London Eye was the highest public viewing point in the city. The observation wheel has also become the UK’s most popular paid-for visitor attraction. Positioned at the western end of Jubilee Gardens on the South Bank of the River Thames, the London Eye offers a stunning 360-degree view of the capital. Visitors can also enjoy a 4D film that explains how the wheel operates as part of the experience.”
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